Established in 1989, Options has served as a cornerstone for luxury shopping in Rajkot for over 30 years, offering curated fashion for style enthusiasts in the Saurashtra-Kutch region. Founded by Bharat Chandrani, the department store has grown to become known for its blend of premium brands and personalized shopping experiences, making it a staple for fashion-forward locals.
Located in central Rajkot, Options caters to a diverse clientele with its extensive selection of clothing, footwear, and accessories for all occasions. Shoppers appreciate Options’ exclusive approach to seasonal collections, featuring both contemporary and timeless styles tailored to fit the region’s taste for quality and elegance. This commitment to providing an upscale shopping environment has established Options as the region’s only premium shopping destination, drawing loyal customers from across Gujarat.
“We wanted to create a space in Rajkot where customers could access the latest in fashion without needing to travel to larger cities,” says Bharat Chandrani, reflecting on the store’s journey. Options’ focus on both quality and local preferences has enabled it to retain its reputation as a leader in the regional fashion industry.
Over the years, Options has expanded its offerings to stay current with changing fashion trends, evolving to provide the best in clothing and lifestyle items. As Rajkot’s retail landscape grows, Options continues to lead as the preferred location for premium shopping, aligning with modern retail trends while keeping its roots in Rajkot’s local culture.
With its longstanding presence and commitment to luxury, Options is more than just a shopping destination; it remains an iconic part of Rajkot’s fashion scene.
