Audio Standard known as Pro-Tech Audio founded in 1998 has not just been a brand in the audio space—it has been a true pioneer. Founded by Sanjay Kalra, Pro-Tech Audio’s flagship brand has been at the forefront of transforming India’s audio industry, paving the way for innovations that have shaped how audio is experienced across the country.
At a time when high-quality sound systems were a luxury rather than a necessity, Audio Standard was determined to change that narrative. The brand recognized that for audio to be truly transformative, it needed to reach every corner of India, from urban centers to small towns and rural areas. This vision was the foundation on which Audio Standard was built.
As one of the first to bring global brands such as Yamaha to the Indian market, Audio Standard didn’t just sell products—it created a platform for Indian consumers to experience the best of the world’s audio technology. As the authorized distributor of Yamaha in India, Audio Standard opened the door to cutting-edge audio equipment that helped establish a new standard in sound quality across the country. This early collaboration positioned the brand as a trailblazer, delivering superior audio experiences to both businesses and individuals alike.
Alongside its global partnerships, Audio Standard took the next step in its pioneering journey by creating and launching self-registered audio solutions. These in-house developed brands allowed the company to further cater to the specific needs of Indian consumers, providing everything from budget-friendly options to professional-grade equipment.
In addition, Audio Standard was one of the first to build its own dedicated service center, ensuring that customers had access to expert support and repairs without having to rely on third-party services. This forward-thinking approach was groundbreaking in an industry that often overlooked post-purchase service.
Audio Standard known as Pro-Tech Audio is poised to continue its legacy of innovation, remaining a key driver in the ongoing evolution of India’s audio landscape.
