Naayatrade, a Mumbai-based startup founded by Gurbani Kour in 2022, is prioritizing sustainability as the global marketplace grows increasingly interconnected. The platform not only facilitates international trade for SMEs but also actively promotes environmentally conscious practices, integrating sustainability into its business model to address the rising demand for eco-friendly solutions.
Naayatrade’s focus on sustainability aligns with the increasing demand from consumers and businesses alike for eco-friendly products and solutions. By facilitating international trade for industries such as apparel, sports equipment, and home décor, the platform encourages businesses to adopt sustainable sourcing and production methods.
“Our goal is not just to empower SMEs globally but also to ensure that we contribute positively to the environment by promoting sustainable trade practices,” says Gurbani Kour, CEO and founder of Naayatrade. “We want to offer businesses a chance to grow globally while keeping sustainability at the forefront of their operations.”
In addition to enabling international trade, Naayatrade offers tools like data analytics, allowing businesses to monitor their supply chains and make informed decisions regarding sourcing, production, and logistics. This commitment to sustainability is not only helping SMEs grow but also contributing to a more eco-friendly global trade environment.
Naayatrade’s leadership in blending sustainability with global trade highlights its commitment to innovation, providing businesses with the resources they need to compete globally while preserving the planet for future generations.
