channaram’s, a rising name in the sweets and namkeen industry, is expanding its operations with a new state-of-the-art facility in Sri Ganganagar, Rajasthan. Founded in 2022, the company has rapidly grown to become a recognized brand for traditional Indian snacks, with a focus on quality, hygiene, and authentic flavors.
The new facility, which is fully automated, is designed to meet the growing demand for Channaram’s products. It processes high-quality black gram and wheat, sourced directly from local farmers, into essential ingredients like Besan and wheat flour. These ingredients are then used to produce the brand’s wide range of sweets and namkeen, which are popular among consumers for their taste and health benefits.
The decision to expand operations in Sri Ganganagar is part of Channaram’s broader strategy to strengthen its supply chain and ensure the highest standards of product quality. By investing in advanced food processing technology, the company is able to maintain strict hygiene standards while scaling its production capacity to meet market demand.
channaram’s CEO, Gurjeet Singh Ratta, has played a key role in driving this expansion. “Our goal is to provide our customers with products that are both authentic and high-quality,” says Ratta. “The new facility allows us to do that on a larger scale, while maintaining our commitment to sustainability and community engagement.”
The company’s “Farm to Plate” initiative is also a central part of its operations. By working directly with farmers and providing them with high-quality seeds, Channaram’s ensures a consistent supply of top-grade raw materials for its production line. This initiative not only benefits the company but also promotes sustainable farming practices and supports local farmers.
As channaram’s continues to expand, it remains committed to its core values of integrity, quality, and authenticity, with plans to grow both its product range and distribution network in the coming years.
