Pje Jewels has made a significant mark in the Indian jewelry industry over the past seven years, combining traditional craftsmanship with contemporary design. Founded on April 28, 2018, by Vimal Mahender Kumar Alijar, this family-owned business has transformed the way jewelry is perceived and purchased in Secunderabad.
The story of Pje Jewels is deeply rooted in the rich history of the Alijar family, tracing back nearly 250 years to their origins as wool and cotton traders in Beawar, Rajasthan. With a vision to expand, Nihalchand ji Alijar, one of Vimal’s forefathers, moved to southern India, laying the groundwork for a family legacy in the jewelry business. The establishment of one of Secunderabad’s first money-lending shops followed, leading to the launch of Uttam Jewelers, a silver shop that served as a cornerstone for the family’s foray into the jewelry market.
Under the guidance of Vimal, who joined the family business at just 16, Pje Jewels has flourished by adhering to principles of quality and transparency. Vimal has been at the forefront of introducing innovative jewelry lines, such as Turkish designs in the early 2000s and lightweight jewelry in recent years. This focus on innovation has enabled Pje Jewels to remain relevant in a fast-evolving market, where customer preferences shift rapidly.
The brand’s commitment to customer service is evident in every aspect of its operations. Vimal’s dedication to transparency has fostered strong relationships with clients, many of whom have returned for generations. The family-owned nature of Pje Jewels ensures that every piece of jewelry is crafted with care, resonating with the values of trust and integrity that the Alijar family has upheld throughout their history.
In addition to Vimal, the team at Pje Jewels includes talented professionals like Chinna Reddy and Bappa Gayan, who contribute to maintaining the brand’s high standards. Shashank Alijar, the Chief Operating Officer and Vimal’s son, has further enhanced the product line with his expertise in gemology and diamond grading from the prestigious Gemological Institute of America (GIA). His passion for incorporating precious and semi-precious stones into the jewelry design process has resulted in collections that are both unique and luxurious.
Pje Jewels specializes in a diverse range of products, including necklaces, rings, vaddanam, diamonds, and bangles. Each piece is meticulously crafted to reflect the brand’s commitment to artistry and quality. The brand’s online presence at pjejewels.com allows customers to easily explore and purchase stunning jewelry pieces that celebrate their rich heritage.
As Pje Jewels enters its eighth year, it looks to the future with excitement and optimism, continuing to innovate while honoring its deep-rooted traditions. The journey of Pje Jewels is not just about jewelry; it is a narrative woven through time, craftsmanship, and family values that continue to inspire.
